Resources
You have the tools, now all you need are the resources. Please use the links below to download your FREE cheat sheets.
Cheat Sheet #1
File Formats
It is imperative that your designer supply you with multiple file formats. You likely will not need them all, but you will definitely use more than one. Each file format serves a very different purpose. Download the cheat sheet I have created for you to help you know when to use which.
Cheat Sheet #2
Color Models
A color model is a system used to describe a color. Everyone handling logos should have a basic understanding of the color models: CMYK, RGB, and Pantone (PMS). Each system yields slightly different results so it is important to know when to use which. In the most basic explanation—CMYK is for print, RGB is for digital, Pantone is for apparel and print when an exact color match is necessary and budget allows for it. Download the cheat sheet for more guidance.